Friday, July 29, 2016

The 4W+1H Of Hashtag : Infographic

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     As we've previously discussed about hashtag here,
     We came to conclusion that using hashtag in any kind of contents posted on your social media is crucial in order to help you label your own content and make it comes up in searches. Hashtag is also a great way to raise awareness and increase exposure about certain topics as well as grouping posts with similar contents together.

     The infographic below should help you understand the what, why, who, when, and how of hashtag even better.


     For more information regarding hashtag, do check our previous post here.

Thursday, July 28, 2016

3 type of powerful tools that help you be a smart marketeer

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As a marketing staff, we always look for an optimizing way to help us in spreading our product all over the world either in internet or in real world. There are a lot of channels that can be used to make your product well-known. We suggest you to use use 3 kinds of tools to spread your product better.
1. Content marketing tools In order to make your user or customer feel the need of your product, it’s better for you to give them new knowledge about something (in a form of content) and you must be able to relate them with your product. It’s more 70 % of content is knowledge and 30% is how your product helps them. With content marketing, businesses create valuable, relevant and consistent content (videos, blogs posts, ebooks, infographics, etc.) to attract and acquire prospects and leads, with the objective of driving profitable customer action and even customer loyalty. It focuses on owning media, not renting it. These tools will help make the creation and distribution process much easier. Here are some websites that can help you to make your amazing content: - Canva It will be boring if a content is just text with no image.Create some amazing image for your content by using this tools. It is easily use and you can even use the template provided by the tool beforehand. - Unsplash Are you looking for high resolution and high-quality free photo for your content? Unsplash can help you. - Visual.ly Tell stories or your content with infographics, videos, presentations and micro-content by using this tools. It’s time for creative content to show up. - Topic Generator Some people don’t know what they want to make. What they need is this Topic Generator from Hubspot to get ideas for your content. 2. Email marketing tools Based on The Radicati Group, INC report , there are 2.5 billion email users in 2014,which means it is a big and potential market for you to market your brand. Email marketing is the most direct way to communicate with leads and customers. It empowers you to reach your most valuable audience and build stronger relationships with them over time. Staying in your leads’ and customers’ inboxes will keep your business relevant and top of mind which works to convert leads and create post-purchase value to help facilitate repeat sales. As a matter of fact, one of the writers for this blog use email marketing tools to gain more subscribers and to get close to them, so they can give the subscribers valuable contents and information. Here are some email marketing tools for you to try out:: - Mailchimp A free, easy-to-use email marketing platform that can work for any business in any industry. It can help to track your website subscribers. You can make email marketing with drag-drop features. - Get Response Billed as “world’s easiest email marketing” with multiple other tools, starts at $15 per month. - Customer.io Tracks what customers do on your website or app then sends targeted emails.
3. Analytics tools Simply put, analytics is a decision making tool for your business. Analytics can help you measure and analyze your brand's marketing performance to maximize its effectiveness. Once you understand your visitors, leads and customers behaviors you can optimize your business/ marketing to improve those results. Using this kind of tools, it will ease to decide what you want to do in your social media. You will decide everythings depends on data that you have,. meaning your decisions are all data-driven. Here are some of qualified toolsfor you to analyze your content; - Google Analytics Website analytics software from Google, the standard in web analytics. It can tracks user activity in your website with powerful features they had. It can really help you to boost you sales or increase your visitors by tracking their activity pattern such as click rate and bounce rate. Despite of all the features, not all of them are free and you need to implement it in your website manually that required some technical skill. - KISSMetrics Google Analytics tells you what’s happening in your websites, KISSmetrics tells you who’s doing it and will help you to segment your customer / user. - Headline Analyzer Headline has been proven to get attention from your user/customer. Use this tools to help you analyze for your headline either good or not. - ombaQ A social media management that makes you feel like its your own analytics. It helps you to get more data about what happens in your social media. Insight feature gives you detail data about your content in social media, so you know what best for your customers. This tools also gives you scheduling features for your social media activity. Source: Marketing tools

Tuesday, July 26, 2016

7 Tips To Ensure Your Brand Stands Out On Instagram

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There’s no denying that Instagram is one of the biggest social media right now.
With 500 million active users as of June 2016, Instagram stands to be a great channel with high level of engagements and interest from its expanding user base, which are mostly youth but even the older generations start to use Instagram as a way to connect with their friends and family and appeal to their customers. Despite the appeal to use it to market your brand, keep in mind that Instagram is a photo-heavy site and its users often care less or doesn’t even care about the text posted along with the photo.
 Here are some tips to help you stand out from the competition using Instagram:




1. Use high-resolution photos
In the sea of photos taken with phone cameras, your high-resolution photos will easily stand out among your competitors. Avoid posting pixelated image since it will only show unprofessionalism towards your audience.

2. Approach customer with friendly approach

Since Instagram has a very casual and personal feel towards it, the best thing you can do to make use of it is to make your audience feel more connected to the business while selling your products subtlely. Remember to avoid hard-selling, unless your page’s purpose is as a catalogue, since it will only turn-off formerly dedicated audience.


3. Create your brand’s own hashtag

Not only will it help your customer when they try to find your product or service, it will also help your SEO. Plus, everyone’s doing it so why not? Keep in mind that hashtags work differently in Instagram, unlike in both Twitter and Facebook. Where too many hashtags are frowned upon in both Twitter and Hashtag, the fact that relatively few people pay attention to the captions of the images in Instagram means that you may use as many hashtags as you like. Use as many hashtags as you like and incorporate a mixture of your own hashtag and other popular hashtags.

4. Hold a contest/giveaway

Everyone likes free stuffs, including your audience, and a contest is a good way to both please your old customers as well as attract new customers. Set up a hashtag for your contest/giveaway then ask your audience to post a photo or video featuring that hashtag to participate. Another idea is for your customer to simply re-post picture of your brand on their own Instagram profiles, tag your page, use the contest’s or giveaway’s hashtag as well as your brand’s hashtag, and the result will surprise you. Many brands and even bloggers have done this and it’s a one of the easiest way to attract new audience to your page.



5. Have Clear CTAs (Call-To-Actions) In Your Captions

Instagram is a picture heavy site, which means there’s a small chance that people will read your captions, especially if it’s too long and complicated. Make sure that your captions are clear, simple, and include a direct call to action. Do not be vague on what your audience to do. Remember, the key is to be both simple and creative at the same time. Shouldn’t be too hard right?

6. Use Other Social-Media Platforms

Cross-promotion across different social media platforms is a strategically useful tactic. Not only because every social media platform provides something different that you can incorporate into your overall social media strategy, but it can also help you introduce your brand to new audiences, since not everyone uses Instagram.


7. Analyze

Instagram, like all social media in general, provide a rich amount of data that can be analyzed by its users. The simple way to analyze contents on Instagram is by checking what are the hashtags that are currently trending in it and then comparing it with other currently trending hashtags from different social media (e.g. Instagram trending hashtags VS Twitter trending hashtags). That way you can know for sure what kind of content is currently trending in most social media. Other form of analyzing is by posting content at different times to know when are the appropriate times to engage with users.
You can also use Ombaq’s Insight feature to have better knowledge as to which contents of your s has the best engagement and impression from your user base.


***


SOURCE
“Social Media - Dominating Strategies For Social Media Marketing With Twitter, Facebook, YouTube, LinkedIn and Instagram” by Michael Richard
http://www.digitalinformationworld.com/2014/08/how-to-become-an-instagram-instaguru-infographic.html
http://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

Wednesday, July 20, 2016

4 Smart Ways To Share Successful Contents On Social Media

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Social medias has both positive and negative impacts, but many business owners, especially the small ones, cannot deny the advantage provided by social media to advertise their products and services. Gone were the day where everyone are scrambling to feature their products and services on TV, radio, and or magazine altogether, gone were the day where small business owners were easily outnumbered by large companies and corporations in terms of advertisement channels. The rise of the smartphone also helped social media to be easily accessed by their users and some social medias even go as far as making their application only accessible using smartphone, such as Snapchat.
        However, there are several things that are often overlooked by business owners when they’re posting contents related to their business on their company’s social media accounts, such as the use of hashtag, the appropriate time to post on social media, and many more. Here are four tips to ensure that you share the right content dedicated to the right audience on the right social media at the right time and for the right reason.

1. Create Unique Posts For Each Social Media Channels
        With limited time and resources, creating a unique post for each social media channels can be a challenge, but it’s definitely worth the effort. Why? Because it will help give your content a fresh feel, no matter where your audience lands, and show that you have put some thoughts on each contents and updates. However, please keep in mind that each social media channels has its own set of rules and so what works on one channel may not work on the other. Another thing to consider is your potential audience on each social media channels and what their responses to your contents might be.
        Here are our suggestions on how to promote your original contents on several social media channels based on the behavior of its users:
        Twitter: An audience looking for news, tips, Twitter best-practices, how-to’s, interesting articles, and what’s trending. Quick, witty, and eye-catching updates are a social media manager’s best friend.
        Facebook: An audience looking for entertainment and value. Think, “share” first. What will make your audience want to share your post? Aim to spark emotions and interest with captions and headlines.
        Instagram: An audience looking for stunning visuals. Which portion of your content is the most visually-pleasing piece? Share that! If there’s none, try creating an image to share using some image editing tools.
        Keep in mind that you might have to do several experiments before coming to the right conclusion as to what kind of contents should be posted on your social media channels. Use Insight, one of Ombaq’s feature, to have better knowledge of your audience’s behaviors.


2. Optimize The Timing and Frequency Of Your Posts
        “How often should I post on social media?”
        Most, if not all, social media users have asked themselves that question at least once throughout their years of using social media. It’s very good question because it allowed us take a good look at what is and isn’t working when promoting contents across varied social media channels. For social media managers and experts, it’s an extremely crucial topic since it will also influence our audience’s reception to our contents. Too much posting and people might consider it as a spam and unfollow you, too little and people might also think that you’re inactive and also unfollow you.
        The answer to the question, however, constantly changes from time to time.  What works for us for one week might have drastically different results on the next. Our blog’s team has done the hardwork to collect several findings to help you have better understanding on the topic.


        FACEBOOK

        The minimum number of posts that you should post on Facebook per week is 3, whereas the maximum number is 10. This is because Facebook community is not a fast-paced community so posting more than two contents on the same day might be considered as spam or ignored by your target audience. These are the recommended prime times to post on Facebook:
        12:00 - 13:00 on Saturday and Sunday
        15:00 - 16:00 on Wednesday
        13:00 - 16:00 on Thursday and Friday

        TWITTER

        Twitter is a fast-paced community which means that the same trick you used for Facebook won’t work for Twitter, hence there are no limit as to how much you should post on Twitter per day. However, this does not mean posting different contents in the span of ten minutes. Experiment with your range of time (1 content every 2 hour should be a good start). Twitter’s prime times are 12:00–16:00 and 17:00 on weekdays

        INSTAGRAM

        Depending on your target audience, Instagram can be both a fast-paced and also slow-paced community. Experiment with your number of posts per day, starting with 3 to 5 posts per day and see where you can go from there. The prime times for posting on Instagram are on Mondays and Thursdays at anytime, except between 15:00 to 16:00.

        If you have any difficulties in scheduling your social media in each prime time, then you should consider using some scheduling tools such as Ombaq’s Scheduling and Bulk Scheduling to help you.

3. Experiment On Your Social Media Headlines

        “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”. — David Ogilvy

        Described as “The Father of Advertising,” David Ogilvy knew a thing or two about the importance of headlines and what better way to convey the value of your content in a short amount of time than through a well-written headline?

        Garrett Moon, Founder of CoSchedule, analyzed more than 1 million headlines and came up with some great tips for maximizing their potential.



4. Build A Social Media Community
         Sometimes, we might find ourselves unable to come up with a new way to reach new audiences. One of the solutions to this problem is to start collaborating with the community members of your brand’s or company’s social media. The benefits of doing a collaboration with your community involves being able to continuously make others stay connected, informed, and talking about your brand, even when you’re not online.
        At the crux of a social media community is "The Honeycomb of Social Media":

        Communication must always be a two-way street for companies and brands to build strong relationships online. The most important part of communication is often not the channel you used, but your brand’s two-way interaction with real people. You can also make your community stronger with collaboration in your own post. Your brand is at the center of your community, but the goal is to give participants an identity and a voice where they can share their thoughts about big topics in your industry. Listen to their questions, concerns, thoughts, and ideas and respond to them in an authentic way. Try collaborating with the members of your community and see where to go from there.

        SOURCE:
Buffer
Hubspot
Pinterest
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