Wednesday, July 20, 2016

4 Smart Ways To Share Successful Contents On Social Media

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Social medias has both positive and negative impacts, but many business owners, especially the small ones, cannot deny the advantage provided by social media to advertise their products and services. Gone were the day where everyone are scrambling to feature their products and services on TV, radio, and or magazine altogether, gone were the day where small business owners were easily outnumbered by large companies and corporations in terms of advertisement channels. The rise of the smartphone also helped social media to be easily accessed by their users and some social medias even go as far as making their application only accessible using smartphone, such as Snapchat.
        However, there are several things that are often overlooked by business owners when they’re posting contents related to their business on their company’s social media accounts, such as the use of hashtag, the appropriate time to post on social media, and many more. Here are four tips to ensure that you share the right content dedicated to the right audience on the right social media at the right time and for the right reason.

1. Create Unique Posts For Each Social Media Channels
        With limited time and resources, creating a unique post for each social media channels can be a challenge, but it’s definitely worth the effort. Why? Because it will help give your content a fresh feel, no matter where your audience lands, and show that you have put some thoughts on each contents and updates. However, please keep in mind that each social media channels has its own set of rules and so what works on one channel may not work on the other. Another thing to consider is your potential audience on each social media channels and what their responses to your contents might be.
        Here are our suggestions on how to promote your original contents on several social media channels based on the behavior of its users:
        Twitter: An audience looking for news, tips, Twitter best-practices, how-to’s, interesting articles, and what’s trending. Quick, witty, and eye-catching updates are a social media manager’s best friend.
        Facebook: An audience looking for entertainment and value. Think, “share” first. What will make your audience want to share your post? Aim to spark emotions and interest with captions and headlines.
        Instagram: An audience looking for stunning visuals. Which portion of your content is the most visually-pleasing piece? Share that! If there’s none, try creating an image to share using some image editing tools.
        Keep in mind that you might have to do several experiments before coming to the right conclusion as to what kind of contents should be posted on your social media channels. Use Insight, one of Ombaq’s feature, to have better knowledge of your audience’s behaviors.

2. Optimize The Timing and Frequency Of Your Posts
        “How often should I post on social media?”
        Most, if not all, social media users have asked themselves that question at least once throughout their years of using social media. It’s very good question because it allowed us take a good look at what is and isn’t working when promoting contents across varied social media channels. For social media managers and experts, it’s an extremely crucial topic since it will also influence our audience’s reception to our contents. Too much posting and people might consider it as a spam and unfollow you, too little and people might also think that you’re inactive and also unfollow you.
        The answer to the question, however, constantly changes from time to time.  What works for us for one week might have drastically different results on the next. Our blog’s team has done the hardwork to collect several findings to help you have better understanding on the topic.


        The minimum number of posts that you should post on Facebook per week is 3, whereas the maximum number is 10. This is because Facebook community is not a fast-paced community so posting more than two contents on the same day might be considered as spam or ignored by your target audience. These are the recommended prime times to post on Facebook:
        12:00 - 13:00 on Saturday and Sunday
        15:00 - 16:00 on Wednesday
        13:00 - 16:00 on Thursday and Friday


        Twitter is a fast-paced community which means that the same trick you used for Facebook won’t work for Twitter, hence there are no limit as to how much you should post on Twitter per day. However, this does not mean posting different contents in the span of ten minutes. Experiment with your range of time (1 content every 2 hour should be a good start). Twitter’s prime times are 12:00–16:00 and 17:00 on weekdays


        Depending on your target audience, Instagram can be both a fast-paced and also slow-paced community. Experiment with your number of posts per day, starting with 3 to 5 posts per day and see where you can go from there. The prime times for posting on Instagram are on Mondays and Thursdays at anytime, except between 15:00 to 16:00.

        If you have any difficulties in scheduling your social media in each prime time, then you should consider using some scheduling tools such as Ombaq’s Scheduling and Bulk Scheduling to help you.

3. Experiment On Your Social Media Headlines

        “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”. — David Ogilvy

        Described as “The Father of Advertising,” David Ogilvy knew a thing or two about the importance of headlines and what better way to convey the value of your content in a short amount of time than through a well-written headline?

        Garrett Moon, Founder of CoSchedule, analyzed more than 1 million headlines and came up with some great tips for maximizing their potential.

4. Build A Social Media Community
         Sometimes, we might find ourselves unable to come up with a new way to reach new audiences. One of the solutions to this problem is to start collaborating with the community members of your brand’s or company’s social media. The benefits of doing a collaboration with your community involves being able to continuously make others stay connected, informed, and talking about your brand, even when you’re not online.
        At the crux of a social media community is "The Honeycomb of Social Media":

        Communication must always be a two-way street for companies and brands to build strong relationships online. The most important part of communication is often not the channel you used, but your brand’s two-way interaction with real people. You can also make your community stronger with collaboration in your own post. Your brand is at the center of your community, but the goal is to give participants an identity and a voice where they can share their thoughts about big topics in your industry. Listen to their questions, concerns, thoughts, and ideas and respond to them in an authentic way. Try collaborating with the members of your community and see where to go from there.


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