Friday, August 5, 2016

Growth Hacking for Dummies

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Nowadays,marketing using no cost is a big deal for many companies. There are a lot of proven case studies that have happened like Airbnb,Uber, Dropbox and others. Many people don’t like to call it as marketing, it’s better to be called as Growth hacking. The term “Growth Hacker” was first introduced to the world by Sean Ellis in 2010. Growth hacking is a skill set of marketing, product & engineering.The one who does (usually called Growth hacker) must have the ability to drive exponential growth from the experimentation. Common misunderstanding Most of the people who is new with this term usually judge growth hacking as digital marketing. Well, that’s a big no for that. Because there are a lot of reasons why growth hacking isn’t digital marketing. A growth hacker is the one who obsessed with data and has just one single purpose in their mind, it’s growth. They are the tactician,the planner for the product. They are the one who can ask the product team to change the product based their customer data. They can also give their insight about what the best marketing channel to gain more user based on their experiment to their marketing. So it’s a huge different for growth hacker and marketer. On the other hand, the marketer is more like the executor for the plan that has been made. They focused on getting more selling in the product. Not just ordinary decision The first thing to know to become the growth hacker is the decision that they make is very crucial and important for the growth of companies. That’s why the growth hacker must be the one who is glued with the analytics and experiment tools. They are the one who’s conducting a lot experimentation and collect its data then decides what suit for the product. Because not every growth scenario/experimentation works well in every product. They are people who make data as their guts. Acquisition isn’t enough Living life as a growth hacker isn’t just about acquiring user for your products. There are other process/life cycle for growth hacking it. Most people call it as Growth hacking funnel or known as AARRR Metrics (stands for Acquisition, Activation, Retention, Referral, Revenue). All this funnel must be well-recorded in the process of growth hacking. Many startup uses different ways in doing its life-cycle. Each of experiment must be done in this life-cycle.
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3 comments

  1. Thanks for this article. Some of your followers may want to read about best data rooms . Should we await from you to cover this topic? thanks in advance for your reply

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  2. They conduct these tests mainly to check if the hardware and software programs are effective enough to prevent any unauthorized entry.Learn how to hack

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  3. Further, when you add in the fun factor which hacking clearly has to many, it is not at all hard to imagine why those with the knowledge would go for such a career.www.blueportal.org

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