Thursday, August 11, 2016

The Beauty of Content Marketing

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action - Content Marketing Institute By the definition above, you can’t really see what the beauty inside a content. It’s not all about the outer beauty of it but the inner beauty that’s coming. It’s what makes your reader feel about the content, how your reader involves in your content. These are ways to the beautify your content. Your chart is part of your storytelling story Most people find that chart is irritating and intimidating. People tend to see it the other ways especially those who hate numbers. That happens because most marketers make their chart as boring as hell. They don’t deliver their “emotions” inside. They don’t really understand how to do that. The reason why you must give “emotions” in these because you mustn’t make your reader feeling uneasy in reading those. Here are some ways to give “emotions” in your charts : - Showing achievement in your chart can make more impact for them. - Demonstrating failure in a form of comparison from the previous milestone can make your reader understand what you have done is worth it. - Use good photos that related to the chart that you show. - Make a beautiful and understandable infographics

Visual and Quotes Content

“Visual content, more creative storytelling, and interactive content contribute to experiences that inform and create an emotional connection with buyers. Brands are still creating more content, but it's held to a higher standard by customers.” - Lee Odden, CEO, TopRank Marketing
As known for centuries that visual (art) has played well to involve people emotions. Either from the color or the shape , it explicitly influences people emotions. You can play your content with some visuals. Adding some quotes inside the images can indirectly help you to increase the beauty of your content. In delivering your content, understand your reader first then speak with them using their language. It’s impossible for the marketer to write about technology if they don’t understand geek language (if you write content about the latest tech). Produce Epic Content The beauty of content marketing is always about reader attraction. In order to do that,the marketer must be able to produce content which gives your reader things they love. You need to consider these types engagement that will help you produce Epic one. They are 1. Educate — Blog posts that educate 2. Entertain — Fun videos that are just plain fun 3. Inspire — Make a difference in your customer life by inspiring them to take action 4. Inform — Keep them up to date with the latest industry news and trends. 5. Convert — Content is a waste of time unless it leads to converting them to customers Personalization in content As you have already known, you need to attract your audience and convert them to become your users. Before you convert them, you must make them love your content by building a connection to make them stick to your content. In July 2016, 67 percent of senior marketing executives from the US and Europe said they used data based on user’s behavior. Their purpose using their data is to develop a content based on insights and emotions. Although create a content based on insight have their own challenges, it is a good trade-off to make our readers love your posts.
When you build a personalized content, we also make a content that understands what is the readers need. They will keep reading because we describe their problem and engage them in our content. After this, you are ready to show your product to them, but there are several buying cycle that you need to understand before you make a CTA. One of the good examples is HubSpot, they build a content that describes their target’s problem and engage them in their post. Source: 10 ways to use charts for storytelling
Optimaze Site with buying cycle

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